Insights

StratForce’s¬†white-papers, trends, and reports

SMART CITIES: HOW DIGITAL WILL PUT PEOPLE IN THE CENTRE

Digital is permeating every aspect of life. Healthcare, retail, transport, communications, government. As digital undergoes continued adoption, it will continue to drive improved communications, real-time access to data and connected products and services (things), and deliver better experiences for all that interact with digitally connected and augmented spaces. The inevitable future of cities is the sprouting of digital microcosms over urban landscapes, delivering truly seamless experiences across all city services for the myriad of individuals and personae who interact with these environments on a daily basis.

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STRATEGIES FOR THE FUTURE OF RETAIL IN AN OMNICHANNEL WORLD

Digital is changing the way we shop and in return it is changing the way retailers respond to our demands. Like many industries, retailers are experiencing major disruption from digital: new technology is changing customer behaviour, offering more choices and empowering the consumer with information when they want, where they want, and how they want it.

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THE FUTURE OF DIGITAL

The future of digital is definitely contextualisation. Digital transcends industry and numerous and varied applications of digital will enable and facilitate the achievement of particular business goals, in particular when servicing clients – may these be internal or external. But digital is also much greater than a pretty interface or some cool technology or a software layer or some serious I.T. grunt to power an experience.

It’s a mindset.

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